THE NEULAND BRAND, MADE BY P+B GROUP
12 GUIDING PRINCIPLES
The challenges of urban development are immense: climate change and scarce energy, limited land but high demand for housing, calls for social diversity and connected mobility. P+B Group has developed an innovative concept that answers all these questions for the development of future-oriented urban quarters.
The name NEULAND® says it all: with this unique concept, P+B Group is truly venturing into “new territory.” While none of the NEULAND® concept’s individual elements are entirely new on their own, what’s innovative is how they are combined into a coherent, intelligent overall concept — and how flexibly and thoughtfully they are adapted to each location.
The 12 principles of the NEULAND® concept range from the use of conversion land, climate-adapted urban planning, and CO2-neutral energy supply to a broad mix of uses and social diversity – and all this in a district of short distances with connected mobility. Our quarters are built according to the cradle-to-cradle principle.
The innovative NEULAND® urban quarters are not only ecological, social and digital — they are designed to be “great-grandchild-proof.” P+B Group keeps in mind not only the people of today but also those of future generations.
